How project pages, articles, glossary pages, and social proof can form one topical authority system.
Start with a pillar page
The portfolio homepage is the identity pillar. Project pages and topic-specific articles form clusters around the central themes of AI engineering, retrieval, LLM systems, MLOps, and software engineering.
Give each page one search intent
A page about FAISS should explain vector search, not try to rank for every AI keyword. Narrow intent creates stronger topical signals and better user journeys.
Connect the cluster with intent
Internal links should answer the reader’s next question. A recommender project can link to the multimodal article, a FAISS deep dive, model evaluation, and deployment notes.
Avoid thin doorway pages
Do not create many near-identical pages just to capture keyword variations. Each indexable page should answer a real question or provide distinct evidence.
Refresh clusters, not just pages
New projects can improve old articles and older technical notes can link back to newer project evidence. The cluster should evolve as the engineering work evolves.
- State the problem before the tools.
- Expose the system boundary.
- Use metrics with context and limitations.
- Document one meaningful trade-off.
- Link to adjacent project or topic pages.
What is content cluster SEO?
How project pages, articles, glossary pages, and social proof can form one topical authority system.
Why does it matter?
The portfolio homepage is the identity pillar. Project pages and topic-specific articles form clusters around the central themes of AI engineering, retrieval, LLM systems, MLOps, and software engineering.